Interviews with Digital Media Thought Leaders
Welcome! Inside Digital Media, Inc. is a place where you can see and hear interviews with thought leaders in the Digital Media industries. You can stream the interviews from this site, download the files or subscribe to the podcast. We have video, audio and synchronized Powerpoint presentations with voiceover of the conversation between me and my guest.
Enjoy the programs!
Digital Strategies for Radio and TV
Audio | Posted by Phil Leigh on May 10, 2008
If you would like to learn what radio & TV stations can do to meet the challenge of the Internet, this interview is for you.
Subject: Our guest today is Robert Macinni who is the Chief Operating Officer for Ando Media. He is a 25 year veteran of the radio and TV business who now works for a company that helps those industries generate revenue for their content off of Internet streams and downloads. Ando also offers an audience measurement service for Internet radio. Read more…
Categories: Audio
Tags: Blogs, digital media, Internet Advertising, Internet video, Phil Leigh, Radio Advertising, Television Advertising, TV Advertising
Radio Commercials That Generate Internet Ad Revenues
Video | Posted by Phil Leigh on May 7, 2008
If you would like to learn how radio stations can use the Internet to generate incremental revenue from conventional broadcast advertisements, this interview is for you.
Subject: Our guest today is Scott Savage who is a principal in a new venture named Octopus. The venture provides a way for traditional radio to generate incremental ad revenues from conventional broadcast advertisements. Here’s an example of how it works: Read more…
Categories: Video
Tags: Blogs, digital media, Internet Advertising, Phil Leigh, radio, Radio Advertising, Scott Savage, Search Engine Optimization
Easily Making Audio-Visual Presentations Over The Net
Video | Posted by Phil Leigh on May 3, 2008
If you would like to learn how to create narrated PowerPoint presentations using only your telephone & computer, and generate hyperlinks to them for inclusion in emails, this interview is for you.
Subject: Our guests today are Joe Gustafson and Greg Flynn. Joe is the CEO of Brainshark and Greg is a Vice President. Brainshark is a service used by one-third of the top 100 companies in America. It permits their executives to create narrated PowerPoint presentations using only their computers and a telephone. Additionally, it generates a hyperlink so that the presentations can be placed in emails and websites. Finally, it tracks information about who looks at the slides, how often, and the time spent on each slide.
Categories: Video
Tags: Brainshark, digital media, Digital Video, Internet video, Joe Gustafson, Phil Leigh
Future Blogs Compared to Future Forums
Audio | Posted by Phil Leigh on April 30, 2008
If you would like to learn about the differences between blogs and forums in the future, this interview is for you.
Subject: Our guest today is Patrick O’Keefe who is the author of Managing Online Forums which has just been released by the publishing arm of the American Management Association.
Categories: Audio
Tags: Amazon.com, Avatar, Blogs, digital media, Future of Forums, Online Forums, Webolgging
Online Videos: Post Once - Distribute Everywhere
Audio | Posted by Phil Leigh on April 26, 2008
If you would like to learn how to post videos to a single website that will automatically re-post them to the others where you have accounts, this interview is for you.
Subject: Our guest today is Brett Wilson who is a Co-Founder of TubeMogul. Videos posted at TubeMogul are automatically re-posted at (most) all the other video-sharing sites where you have accounts. That includes YouTube, Revver, Veoh, Metacafe, and many more. They also collect episode-specific audience statistics at each website.
Categories: Audio
Tags: Brett Wilson, digital media, Internet Advertising, Internet Media, Internet video, Metacafe, Phil Leigh, Veoh, Video Advertising, Video Sharing, YouTube
Streaming Live Video
Video | Posted by Phil Leigh on April 23, 2008
If you would like to learn how to stream live video (like sporting events) over the Internet, this interview is for you.
Subject: Our guest today is Dave Stoner who is the President of ViewCast. His company manufactures high speed video capture cards and appliances that will convert live video into Internet-ready streams in real time.
Categories: Video
Tags: digital media, Internet Broadcasting, Internet video, Live Video, Phil Leigh, Streaming Video, ViewCast
National Hockey League & Online Video
Audio | Posted by Phil Leigh on April 19, 2008
If you would like to learn how the National Hockey League is generating revenue from advertising-supported video online, this interview is for you.
Subject: Our guest today is Larry Gelfand who is Senior Vice President for Media Sales at the National Hockey League. Recently the NHL launched its Internet-based NHL Network Online which provides a number of free video shows that are advertising supported. Initial sponsors include Cisco, Budweiser, and Dodge.
Categories: Audio
Tags: digital media, Hockey, Internet video, National Hockey League, Professional Sports
Blogging Success in Local Markets
Video | Posted by Phil Leigh on April 16, 2008
If you would like to learn how one blogger became a leading source of information about his local community, this interview is for you.
Subject: Our guest today is Tommy Duncan who is the Founder of the Sticks of Fire blog. Through it, Tommy has become a go-to source of information about events, history, and news affecting his home town of Tampa, Florida. From an “unknown” four years ago, Tommy quite often now sees his blog writing republished by the local metropolitan newspaper. Tommy shares his thoughts about what it takes to be a successful blogger in both a content and platform technology context.
Categories: Video
Tags: Blogging, Corporate Blogging, digital media, Internet video, Phil Leigh, podcasting, Video Blogging
Protecting Video Streams from Piracy
Audio | Posted by Phil Leigh on April 14, 2008
If you would like to know how to protect video streams from piracy, this interview is for you.
Subject: Our guest today is Barrett Lyon who is a Co-Founder of BitGravity which is a video-centric Content Delivery Network (CDN). His company characterizes itself as a CDN for today’s Internet, as opposed to the older ones designed to deliver the static web pages of an increasingly bygone era.
Categories: Audio
Tags: Barrett Lyon, BitGravity, digital media, DRM, High Definition Video, Internet video, Phil Leigh, Piracy Protection
Internet Eclipses the Printing Press
Video | Posted by Phil Leigh on April 9, 2008
The Internet is a more important invention than the printing press because of its (1) frictionless publishing, (2) interactivity, and (3) multimedia characteristics. Read more…
Categories: Video
Tags: Amazon.com, digital media, Facebook, Internet Media, Internet video, Linked In, MySpace, New York Times, Phil Leigh, Printing Press, Video Blogging, Wikipedia
